ROI-Driven Selling™ — Built in the Boardroom, Not the Classroom
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Dan Niebauer — Founder of ROI-Driven Selling™
- $350M+ Closed
- MBA, Finance & Marketing — Gonzaga University, M.Ed.
(MEPD)
- Education & Information Technology — UW–Stevens
Point
- B.S., Teaching — UW–Stevens Point
Founder’s Story
For decades, I sold across industries — IT and computers, auto retail, insurance, and both commercial and residential real estate. I even owned and operated my own software and consulting companies. Along the way, I closed over $350 million in sales and contracts.
I was trained by some of the best — Microsoft, IBM, HP, Apple, Cisco, Coldwell Banker, Sentry Insurance, and Lexus. Those programs gave me tools, but when it came to the boardroom, I realized they all had gaps. The real world was messier, tougher, and higher-stakes than the playbook.
I competed head-to-head with giants like IBM, Dell, Apple, HP, and Unisys in the IT and computer industry — and won. I closed a ~$150 million strategic sourcing contract and a ~$75 million strategic contract with the State of California. I didn’t win those because I had the biggest logo behind me.
I won because I learned to do what the training never taught me: prove ROI, navigate organizational politics, and earn trust where others couldn’t.
“I realized what wins in the boardroom isn’t in the training manuals — winning is proving ROI and earning trust.”
That’s why I built ROI-Driven Selling™. Not as another theory or motivational program, but as the system I wish I’d had when the stakes were highest — forged through trial, failure, and ultimately decades of high-stakes wins across industries.
It’s a practical framework that equips salespeople to prove value, adapt to every buyer, and close the deals that matter most.
Dan Niebauer
For decades, I sold across industries — IT and computers, auto retail, insurance, and both commercial and residential real estate. I even owned and operated my own software and consulting companies. Along the way, I closed over $350 million in sales and contracts.
I was trained by some of the best — Microsoft, IBM, HP, Apple, Cisco, Coldwell Banker, Sentry Insurance, and Lexus. Those programs gave me tools, but when it came to the boardroom, I realized they all had gaps. The real world was messier, tougher, and higher-stakes than the playbook.
I competed head-to-head with giants like IBM, Dell, Apple, HP, and Unisys in the IT and computer industry — and won. I closed a ~$150 million strategic sourcing contract and a ~$75 million strategic contract with the State of California. I didn’t win those because I had the biggest logo behind me.
I won because I learned to do what the training never taught me: prove ROI, navigate organizational politics, and earn trust where others couldn’t.
“I realized what wins in the boardroom isn’t in the training manuals — winning is proving ROI and earning trust.”
That’s why I built ROI-Driven Selling™. Not as another theory or motivational program, but as the system I wish I’d had when the stakes were highest — forged through trial, failure, and ultimately decades of high-stakes wins across industries.
It’s a practical framework that equips salespeople to prove value, adapt to every buyer, and close the deals that matter most.
Dan Niebauer
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