Bauer Advisory turns Sales Complexity
into ROI Clarity with ROI-Driven Selling™

ROI-Driven Selling™ by Bauer Advisory is built on decades of high-stakes sales experience with over $350 million in sales and contracts. It equips reps to cut through complexity, prove ROI, and win the deals that move the needle.  

Real deals, real struggles, real wins.

ROI-Driven Selling™ by Bauer Advisory focuses on what's missing in $10,000+ legacy sales training.

Built out of raw, boots-on-the-ground experience. Forged in decades of real wins against industry giants. 

This isn’t recycled theory — it’s the system that teaches reps how to win the biggest, toughest deals on the planet. 

"ROI-Driven Selling™ is the playbook I used to beat IBM, HP, and Unisys.
It turns hard-earned lessons into a system for any rep."

         - Dan Niebauer, Founder

Unlock the value of ROI.

Unlike traditional programs that rely on generic scripts or outdated methods, ROI-Driven Selling™ focuses on ROI clarity, buyer psychology, and adaptive selling behaviors.

Through practical tools like deal scorecards, buyer profiles, and behavioral playbooks, salespeople learn to remove friction, align with decision-makers, and consistently close complex deals with confidence.

We offer what other programs leave out.

  • Multi-Cycle Prospecting by layering outreach across channels to reduce timing issues.

  • Real ROI focus to build urgency and C-suite focus. 

  • Dual-Track Profiling of both buyer and seller to align styles and adapt strategy.

  • Criss-Cross Branching to build influence and bulletproof the deal.

  • Velvet Glove Close through persistent, but respectful, consensus-driven closing without brute pressure.
  • Tiered programs.
    (SMB → Enterprise → Boardroom)


  • Built from 50 years of real deals.
    (boots-on-the-ground)

  • Real ROI formulas & deal calculators.


  • Online, flexible, lower cost.


  • Real multimillion-dollar case studies, exercises, and live tools.

Choose from three tiers.

The ROI-Driven Selling™ Methodology by Bauer Advisory

How our program eliminates common pain points.

Stalled deals
→ we teach how to map organizational friction and give reps tools to keep momentum.

Buyer indecision
→ we teach how to reframe the conversation around measurable ROI instead of “nice-to-have” features.

Price pressure
→ we teach how to shift the focus to value creation and cost of inaction, making price the least
important factor.

Complex buying groups
→ we teach how to conduct stakeholder mapping and influence strategies that align decision-makers.

Rep inconsistency
→ we teach by providing scorecards, buyer profiles, and playbooks that create a repeatable framework.

The result? Sales teams that stop chasing, start leading, and win the deals that matter.
Write your awesome label here.

“I’m not Gartner. I’m not Richardson. I’m a seller who’s been in the trenches, closing $350M in real deals. ROI-Driven Selling™ is my David vs. Goliath playbook — practical, ROI-focused training that's affordable.”

Dan Niebauer, Founder
Write your awesome label here.

Whether you’re leveling up your own skills or training
an entire sales team, we’ve made it easy to get started.

Enroll Now – Start Today

For Teams

We can scale to 1000 reps at a touch of a button.  Contact us to get custom packages and enterprise discounts for multi-seat enrollments or to request a demo.
First Name
Last Name
E-mail address
Note
Thank you!

For Individuals

Individual Reps can also receive 10% off their  training by signing up to our mailing list.

Thank you!
Created with