Tier 1: Foundations of ROI-Driven Selling™

Ideal for those selling Small B2B or B2C

Fundamentals of ROI-Driven Selling™ is designed for sales professionals who want to master the essentials of modern, ROI-based sales. This course lays the foundation by exploring why buyers act, when they act, and how salespeople can align their approach to buyer psychology. From understanding Maslow’s Hierarchy of Needs to recognizing adoption curves and the desire for change, participants learn to connect customer motivations directly to value and ROI.

Through structured modules, case studies, and hands-on exercises, salespeople will develop practical skills in prospecting, profiling buyers, qualifying opportunities, and presenting ROI in clear, compelling ways. The course emphasizes practical tools such as checklists, worksheets, and role-plays so participants don’t just learn concepts—they practice and internalize them.

By the end of Tier 1, participants will have a personal sales profile, a clear understanding of their strengths and gaps, and a practical playbook they can apply immediately. Whether selling consumer products, services, or small-business solutions, they will be equipped with the skills to win trust, overcome objections, and position ROI as the decisive factor in closing deals. 

Start building momentum today. You get full access instantly—no waiting, no schedules, just clear, practical lessons you can use right away. Learn at your pace, apply as you go, and watch your confidence grow with every deal.

License Notice: Each purchase provides access for one individual learner only (single-user, non-transferable). No sharing of logins or redistribution. For team/enterprise access and discounts: contact us at sales@baueradvisory.com or (757) 608-1070.

Course Lessons

Bridge the performance gap across your sales team. 

Online training that scales easily for any team, structured around real 90-day sales cycles.

Start with the free lessons or enroll now to elevate your fundamentals.

Phone
 (757) 608-1070
E-mail
sales@baueradvisory.com
Hours of operation
Monday - Friday 9.00 - 5pm EST
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