ROI Driven Selling™

Course Overview

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Courses 

Contact us for multi-seat discounts.

How it works.

The power of ROI clarity.

Accelerate deal momentum.

With sharper buyer profiling and cost-of-inaction analysis, reps uncover what really drives decisions and clear obstacles before they stall deals.

Protect margins and expand influence.

Through precise positioning and ROI presentations, sales teams shift conversations away from features and price — proving measurable business impact.

Revive and convert stalled opportunities.

Using hybrid prospecting and dual-track selling, reps reconnect with executives, build alignment across the organization, and re-energize deals stuck in limbo.

Improve win rates.

Through precise positioning and ROI presentations, sales teams shift conversations away from features and price — proving measurable business impact.

How our program differs.

Feature

ROI-Driven Selling™

Competing Programs

  • Core Philosophy



  • Buyer Engagement



  • Outcome Focused



  • Delivery Model



  • Price Point

  • Build alignment by quantifying ROI (the 'language of the boardroom')

  • Adapts to buyer psychology and uses ROI quadrant to drive consensus

  • Measurable ROI cases buyers can defend to finance, boards, procurement

  • 100% online, modular, self-paced — Buy now, start today

  • Fraction of legacy costs — accessible to individuals and companies

















Methodology

We don’t just teach sales—we engineer elite performance. Our course is built on maximizing impact, retention, and real-world application.

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Modular-Based Learning

Our curriculum is divided into focused, self-contained modules, allowing learners to master one skill at a time and progress at their own pace.

 Simulations


Interactive scenarios and decision-making challenges mirror actual sales environments, building confidence and competence.

Spaced Repetition for Retention

Key concepts are revisited strategically over time to reinforce memory and ensure long-term mastery—no more forgotten lessons.

Microlearning for Efficiency

Content is delivered in short, high-impact segments that fit into busy schedules and keep attention sharp.

Performance Tracking 


Learners have access to progress dashboards to stay accountable and continuously improve. 

Practical Materials

Print-outs, case-studies showing real-world application, and lesson summaries are only some of the materials offered. 

Here's an example of how ROI-Driven Selling™
could lead to increased sales.

Tier 1: Small Business

Average deal size: $500,000

Current close rate: 20%
Deals in pipeline: 50

You want to commit to a training investment with an estimated cost of $50k.  

Potential Training Result

  1. If you increase close rates by just 10% (from 20% to 22%), you could gain +$500,000 in additional revenue

Potential Outcome

Resulting ROI: 1000%.


Just a 2% bump in close rate could add almost 10x the training cost in new revenue.

Tier 2: Enterprise

Current sales cycle: 12-month
Current pipeline: $2m/month

You want to commit to a training investment with an estimated cost of $100k.

Potential Training Result

  1. If you shorten the sales cycle by 25% (reduced from 12 to 9 months), this allows reps to run 33% more cycles annually.

  2. You could gain an additional ~$1.6m in annual revenue at a 20% close rate.

Potential Outcome

Resulting ROI: 1,600%.

Just a 25% reduction in the sales cycle could add around 100x the training cost in new revenue.

Tier 3: Boardroom

Current stalled sale worth $7m You want to commit to a training investment with an estimated cost of $200k.

Potential Training Result

  1. If you revive a stalled deal worth $7m, then you could gain an additional $7m in annual revenue.

Potential Outcome

Resulting ROI: 3,500%.

Just reviving one stalled deal could add almost 35x the training cost in new revenue.

💬 “Dan is very professional. We were ready to go with IBM, but he convinced us his way was better. And he’s right — we’re very happy.”

STATE OF CALIFORNIA DEPARTMENT OF INDUSTRIAL RELATIONS (Sacramento Magazine)
"When we couldn't get a large multi-million dollar project completed due to a budget freeze,  Dan brought in AT&T Leasing so we could complete the project."

STATE OF CALIFORNIA DEPARTMENT Department of Procurement

Contact us for multi-seat discounts, or to schedule a pilot or demo.

Phone
(757) 608-1070
E-mail
sales@baueradvisory.com
Hours of operation
Monday - Friday 9.00 - 5:00pm EST.
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